Lundbeck Korea Managing an international growth engine Free Essay Example, 1250 words

There is no need for Jin-Ho Jun to report to the leader of Lundbeck Asia, Asif Rajar because he has approximately 15 years of experience in the central nervous system market in Korea, which makes him an expert in the market and able to handle Lundbeck Korea’s operations without supervision from Asif Rajar. Also, the fact that Jin-Ho Jun has worked in a number of international pharmaceutical corporations makes him qualified to report directly to Andersen in Copenhagen (Roberts 7). I also think Andersen should split Lundbeck Korea from Lundbeck Asia and have Lundbeck Korea directly report to him in Copenhagen because Jin-Ho Jun possesses the international knowledge necessary to undertake the corporate policies and strategies of Lundbeck. In addition, Lundbeck Korea has a great chance of enhancing its performance when it is separated from Lundbeck Asia and its leader report directly to Andersen in Copenhagen. Jin-Ho Jun has an extremely decent network of relations with eminent p sychiatrists in Korea. He has dedicated effort and time to make sure there is a high-quality relation with these significant opinion leaders who are essential in promoting Lundbeck’s products in the Korean market. We will write a custom essay sample on Lundbeck Korea: Managing an international growth engine or any topic specifically for you Only $17.96 $11.86/pageorder now This is not a painless or simple endeavor (Roberts 8). While reporting directly to Andersen in Copenhagen, Jin-Ho Jun can inform Andersen of the views of these significant opinion leaders, which will be significant during the formulation of the company policies and guidelines. Also, to develop the form of association that Jin-Ho Jun has achieved, an individual should be eager to sacrifice a tremendous amount of time which is not possible if Lundbeck Korea is still part of Lundbeck Asia and Jin-Ho Jun is still reporting to Asif Rajar. Also, Lundbeck Korea and Lundbeck Asia should be separated because both Jin-Ho Jun and Asif Rajar have different knowledge regarding the Korean market. Jin-Ho Jun is more aware that the Korean pharmaceutical sector is quite dissimilar from markets in other areas than Asif Rajar. It is evident from the numerous company meetings that the Korean managers highlight with tremendous frustrations to the headquarters and region al managers that the non-Korean managers do not have sufficient understanding of the distinctiveness of the Korean market (Roberts 8). Since Jin-Ho Jun has sufficient knowledge and experience regarding the Korean market, the parent company in Copenhagen can trust him to handle the operations of Lundbeck Korea independently and make him report directly to Andersen.

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